Author Archive | Lawrence

When building an email list we tend to think the bigger the list, the better. “How can we increase the conversions on this squeeze page?” is an ultra-common question, and surprising, the WRONG question to be asking. What’s the right question? How about, “How do I build the most RESPONSIVE mailing list?”

Please note: I invite you to test what I’m about to tell you for yourself. In fact, I always invite you to test EVERYTHING I share with you, because that way you’ll know for a fact that it applies in your own unique situation.

And if what I’m about to share stretches the bounds of credibility, it’s all the more reason why you should test, test, test.

To get higher converting opt-ins, let’s first talk about what gets people to sign up for your mailing list in the first place. After that, I’ll reveal the biggest secret I know to getting a HIGH CONVERTING mailing list that will make you more money than many lists twice and three times the size.

What gets people to sign up for your mailing list?

1. Credibility and trust. Have you proven your credibility? Have you won their trust? More to the point, do they trust you, your information, your website, and your offer? If not then they’re probably going to leave without joining your list.

2. Continuity. Whatever brought them to the site – an email, an ad, an endorsement, etc. – must be what they find on the site. If they get an email saying there’s a free video on “Why men lie,” and they get to the website and they’re being offered an ebook on how to get more dates, then you’ve lost continuity, which causes confusion and casts doubt.

3. A great offer, or what we call a no-brainer. This needs to be something of high perceived value to them, something that feeds their need to know and offers them answers they’re looking for.

4. Simplicity. The easier it is to sign up for the freebie and join your list, the more likely they are to do so. Asking for only an email will get you a higher response than asking for email and first name. Every time you add another box to be filled out, you reduce the number of people who will sign-up.

Now here comes the surprising part. Again, test this on your own websites.

I’ve used squeeze pages for years to build mailing lists. I’ve also placed opt-in boxes on content rich websites.

Then I started paying attention to the results and noticed something funny, so I did some split testing.

Not believing the results, I did more split testing. And this is what I discovered:

Using a squeeze page will result in more people joining your list EVERY TIME, compared with skipping the squeeze page and sending your traffic straight to the content rich site with the opt-in box.

BUT – I make MORE money from the lists built from the content rich pages than from the squeeze pages.

That’s right – fewer sign-ups and more money. At first I didn’t understand this, because I just assumed that the squeeze page was capturing the same people the content rich pages captured, plus more.

But obviously it’s NOT the same people, as the split testing bears out. The people who make good customers are the ones who read some of your content, like what they’re reading and want more.

These are the people who will REMEMBER you when you email them. They’re also the ones you’ve already established some credibility with, and because of this they trust you and are more likely to buy from you.

Surprised? I know I was. If you want to test this yourself, be sure to use the same free offer in both cases. Then email both lists for at least two months, and see which one earns you more money.

There is so much misinformation out there on article marketing, I want to try to set the record straight. Granted, some of this misinformation has been repeated so many times that you may be incredulous by what I’m about to tell you. Then again, you might be one of the savvy ones who see through the nonsense of article spinners and the like.

First myth: If you post an article on your website and again on Ezine Articles (or any other article directory) then you’ve got to significantly rewrite it so that’s it’s not duplicate content, right?

Wrong.

So long as it is ORIGINAL content, as in it’s your own content (whether you wrote it or hired someone to write it) you can post the exact same article on your own website and again on the article directories. That’s because Ezine Articles doesn’t care if the article has already been published — as long as it is credited to the original author.

And as far as I know, this holds true for every article directory. If there’s a directory out there demanding unique content, then they don’t know what they’re doing. It would be like asking the Beatles for a unique version of Yellow Submarine before a radio station would play it. It’s just plain crazy.

Second myth: You should publish your article to the ezine directory first, and once it’s accepted then you should publish it to your own website.

Rubbish.

Why would you give your own original content to an article directory before your own website?

If you’re thinking it somehow helps with SEO, it doesn’t. If you’re thinking they won’t take it if it’s already on your website, see above.

You publish it to your own site first to make your site the authority site and to give your site the link juice.

Your main goal in publishing articles to article directories isn’t SEO and it isn’t getting traffic from the directory. It’s to get relevant authority sites to pick up and publish your content, thus giving you valuable backlinks and yes, targeted traffic.

Third myth: “But if other websites are picking up my article, isn’t that duplicate content?”

No. Before the Internet, when the Associated Press would write an article, that article could be picked up by hundreds of different newspapers, with each paper printing the exact same article and byline.

Enter the Internet. Just like the AP, news sites generate content that is then picked up by hundreds of different websites. Each website posts the same identical article with the same byline. It’s called syndication, and it’s perfectly fine. You will NOT be penalized in any way for it, and it can provide valuable backlinks and targeted traffic to your website.

How does Google perceive syndicated content? When a particular article appears on multiple websites, Google perceives it as being POPULAR and adds SEO weight to it, depending on how many instances it discovers. And if it finds your content on high PR and authority sites, it gives it even more weight.

So with those 3 myths officially debunked, stop being held hostage by fake news and get to work on getting your own article content published, circulated and syndicated online!

To double your revenue, we’re going to presuppose that you first of all have revenue from something you’re selling, be it your own products, resale rights products, affiliates, etc.

Let’s say right now you’re selling a $17 ebook and video course. You might be paying for your traffic or getting it in other ways, it doesn’t matter at this point.

Now watch carefully – this is a two step process. Mind you, you could simply do step 1 and ignore step 2 and it will increase your revenue. But we want to DOUBLE your revenue or better, so I highly recommend doing both.

Step 1: Build up your backend. That is, offer upsells and one time offers on all of your deals. This step alone can greatly increase your revenue, and this doesn’t have to be your own products. Go buy resell rights to products related to your $17 deal and offer those.

Now tweak your sales funnel to maximize that backend.

You want it producing as many sales as possible, and simple tweaks can sometimes result in startling increases in your conversion rates.

Step 2: Use some of your increased revenue to purchase more traffic. These days you probably want to avoid Google Ads because they’re heavily into slapping and banning, but there are plenty of other places you can advertise, such as Facebook, Bing, etc.

What’s that? You’ve never paid for advertising and don’t know where to start? Like anything new, there is a learning curve. Spend an hour a day on it and within a year you will be a bonafide expert.
Start out slowly, spending maybe $10 at a time, and work your way up. Remember, because you’ve added an entire backend to your sales system, you are already bringing in a lot more revenue than you were. By leveraging this money into yet MORE traffic, you can make more money still.

Frankly, if you’re already selling anything online consistently, focusing on these 2 simple things (improving your back-end upsell to provide more value for your customers, and expanding your advertising to reach more customers for your product that is already selling) is the only thing you need to focus on to double your income, or possibly more…

You already know that adding bonuses to an offer can increase your sales. But did you also know that the wrong bonuses can actually DECREASE your sales? That’s because it muddles the offer and confuses the customer.

Here’s the 4-part test I use that almost guarantees I choose the right bonuses every time:

1. Does the bonus have a high perceived value? Or a value the prospect cannot determine? Answer yes to either one and it passes the first test. For example: If you’re selling investment advice, then offering a video of insider’s investment tips from the author of the product can have a very high perceived value, while offering an investor’s dictionary (information that can be found with a quick Google search) would have a very low perceived value.

Another example is offering an ebook that currently sells for $97, versus one that sells for $5. Be sure to show them the actual page where you are selling the $97 ebook, and also make sure no one else is selling that same ebook elsewhere for less.

2. Is the bonus unique? Offering a special ebook written by you is unique, so long as you haven’t sold the resale rights. Offering a resale rights product available all over the Internet is not unique. TIP: You can refashion a PLR product into your own unique product – with a unique title and cover – so even though the info is not entirely unique, it does appear as though it is. Is this ethical? I’ll let you decide.

3. Is the bonus relevant to the product being offered? If you’re selling a coffee maker, then a coffee bonus is relevant. Same thing if you’re selling coffee and you give away a free coffee maker (one company made a fortune doing exactly this.)

At a loss as to what to offer? Look at your main offer and then ask, “What’s missing?” It might be a set of instructional videos, or a way to double the effect of the main product. Or perhaps it’s personal coaching, or a webinar to answer questions and help the users get the most out of the product.

4. Is the bonus desirable? The more people want your bonus, the greater the number of prospects who will purchase your offer – sometimes just to get the bonus. For example, if you’re a well-known copywriter, you can offer to polish one of their sales letters as a bonus when they purchase your $997 course on how to write sales copy.

Apply these bonus hacking tips when you create your next product, and you’ll sell more!

For every big success story I hear about marketing on Facebook, I also hear several stories of, ‘Oh, I tried that, but it didn’t go anywhere so I gave up.” So does marketing on Facebook really work? Without a doubt it does – Facebook is the most visited website in the world, and getting seen can mean a big boost to your list building and your sales.

But the key is to have a game plan for how you’re going to build, brand and market yourself on Facebook. With that in mind, I’ve put together this list of tips to get you moving in the right direction.

1. Create a page. Sounds simple, right? It is – the problem is marketers get confused and they start a profile instead of a page. If you want to market your business on Facebook, a profile simply won’t cut it. Pages are meant for businesses and they are much more effective at getting your message out there.

2. Promote your fan page. First, place your fan page URL in your email signature. Now every time you send an email, it’s another chance for people to find your Facebook page.

Next, blog about your fan page. Don’t just ask your blog readers to like your page – instead, give them at least one compelling reason why they should (bribes work well, but it could be any reason, so long as it resonates with your readers.

Now, add a “Like” box to your blog or websites. Get the plugin code for the Facebook Like box. Place this code on your website’s or blog’s sidebar. You can get more details and the plugin code here: https://developers.facebook.com/docs/plugins/page-plugin/

3. Cross promote your page. By posting on other fan pages using your page’s user name, you get a visible link to your page with each comment.

4. Consider getting some Facebook ads. It’s easy, you can spend as little as you like, and you can target your campaigns to only those people who are likely to be interested in what you have to offer.

5. Promote your page on Twitter. First, place your fan page URL on your Twitter profile background. (Note: Only those using the web based version of Twitter will see your background, but this can still be plenty of eyeballs.)

Second, Tweet about your page. Ask your Twitter followers to like your fan page. Again, offering them a good reason why they should like it will increase your response rate.

6. Why should people become fans? We’ve touched on this, but it’s important: Give people a great reason to become your fan. Maybe it’s to get discounts or updates. Maybe it’s a free video, ebook, etc. Just make sure it’s something that motivates immediate and swift action.

7. Add your page URL to YouTube. Do you create videos to promote your business? Then by all means add your fanpage URL link to your videos, either at the end of the video or at the beginning of the video description.

8. Post frequently. If you forget about your fanpage, your fans will forget about you. Post once or twice a day with good info, updates and questions. Don’t make it all about you and your products. Instead, post about events, news, your industry and so forth. And whenever you can, inject a little humor into the mix.

9. Ask your fans to like your content so it gets shared on their walls. You can’t ask every time, but now and then is fine. When they like your post, more people will see it, which can lead to more fans – always a good thing.

10. Speaking of questions: Get your fans involved with your page by starting discussions about your products and services or industry news. What’s the best way to start a discussion? Simply ask a provocative question your fans cannot ignore. If you get stuck on what to ask, use the fill in the blank kind of question, such as, “If you could have any job in the world, it would be ____.”

11. Do not become a troll victim. Now that you’re starting discussions, remember to remain professional at ALL TIMES, with no exceptions. If you are perceived as quarreling with a fan, it won’t matter if you’re right – it will only matter that you lost your cool and you look like a real dope. And if things look like they may get nasty, offer the fan a private way to contact you (phone or email, for example.)

12. Forget the “I” and focus on the “we.” Much like writing a sales letter, making Facebook posts should be all about “we,” not I. For example, “We reached 500 likes today, thank you everyone!”

13. Remember to use plenty of photos and even videos. Written words are great, but videos are better and photos tend to get shared. So incorporate a variety of mediums into your Facebook communications.

14. Be thankful. This one takes a little time, but it’s well worth it. Thank each new person who likes your Facebook page. This will really make you stand apart from the crowd. After all, how many people have ever personally thanked them for a Like? You might very well be the first.

15. Relax. Facebook is not the place for a suit and tie kind of personality. Instead, be fun, be casual, be funny and make your fanpage an entertaining, inviting place to be.

16. Brand your page. That large image on your timeline needs to ROCK. It should effectively communicate the message you want to send to your fans, so spend some time getting it just right. (Size it as close to 850 x 315 pixels as possible for best viewing.)

17. Keep track. Use Facebook insights to discover when people are most engaged with your content. This way you know when to post to get the maximum effect. https://www.facebook.com/help/search/?q=insights

18. Encourage people to return. Facebook Offer Ads allow you to offer special incentives when people visit your page. Create new and compelling special offers regularly and let your followers know about it, and you’ll get many more repeat visitors. https://www.facebook.com/business/help/1446432849003728

19. Keep it short and sweet. Want to capture the most eyeballs? Keep your posts to 80 characters or less. Longer posts tend to be skimmed, and shorter ones tend to get read.

20. Pin your posts. I’m not talking about Pinterest here. Rather, Facebook allows you to “pin” a post to the top of your timeline. Use this to showcase something important, such as an upcoming event or a dynamite testimonial from a celeb in your niche.

Them more important tip of all: Get to work. None of this will help if you don’t get busy and use it to promote your business on Facebook!

You spend an hour writing a great email and no one clicks the link. Or you create an ad of some sort (banner, Adwords, blurb for your website, etc.) and no one clicks. Now what?

Here are 13 ways to make your ads and your emails generate more click throughs…

1. Ask for the click. Tell the reader to “click here to continue” or “click here to get the details.”

2. Offer something for free on the other side. If they know they’re going to get useful information for free, rather than simply hitting a sales letter, they’re more likely to click. (You can, of course, include great info right inside your sales letter.)

3. Make it easy to visualize what they’ll see. When someone goes into a restaurant for the very first time, they may experience a bit of trepidation because they don’t know what to expect. But when they’ve been there before, they’re much more comfortable because they already know what they’ll see, what the place is like and so forth.

Ads and emails act as the doorways to your restaurant, or in this case the page you want your prospects to go to. The more you can help them visualize what’s on the other side of that door and look forward to experiencing it, the more likely they are to click your link.

4. Describe what’s on the other side of the click. ‘Blind clicks’ (those ads that don’t give you a clue what’s on the other side of the click) don’t do as well as ads and emails that make it quite clear what the reader can expect on the next page.

5. Display a picture of the benefit of clicking. Are you going to show them the secret to roses the size of dinner plates? Show them a photo of exactly that.

6. If you are offering a freebie on the other side (such as an ebook for joining your list) make sure the freebie has a great title that both entices and implies real value. “Free Dating eBook” won’t cut it – “22 Surprisingly Easy Ways to Get Dates With Gorgeous Women” will.

7. If appropriate and your email is in html, try placing a ‘coupon’ within the email. Or try placing a coupon border around the ad. These dashed lines attract attention and imply savings, thereby stimulating response.

8. Talk about the value and benefits of what’s on the other side of the click.

9. Put a benefit in your ad’s headline or email’s subject line. “How to solve your low conversion problem.”

10. Ask a provocative question, such as “Are you tired of fighting with your spouse?”

11. Ask an informational type of question. People want to know the answer to questions, so ask them something, such as “How do you put the love back into your marriage?”
12. Be direct. If you’ve got a great offer for them, don’t beat around the bush, just come straight out of the gate with it. “12 miniature roses for just $32, shipping included.”

13. Give them useful information. For example, your subject line might be, “7 Ways to Eradicate Mold.” Then inside your email you give them the first 6, with the seventh one being your link to your product. If it’s an ad, then the link goes to the list of 7, with the seventh one linking to your product.

Are you stuck for ideas? Maybe you’re not sure what niche you want to go into next, or you’ve got the niche but you don’t know what your next product should be. Here are 10 ideas to get you started…

1. Use Your Job Experience. Do you have a particular skill, expertise or career experience that people would pay to learn more about? Maybe you’ve managed and led corporate teams to accomplish extraordinary things. Or maybe you were the best chef in the city. Whatever your job experience, there might be people out there who would gladly pay to benefit from it.

2. Teach Something. If there is a topic you want to know more about, there is no faster way to become an expert than to teach it. You’ll find you learn 10 times faster when you’re teaching others, and you can do the teaching right over the Internet via webinar, podcasts or even by email. Once you’ve finished teaching your course, turn your outline and content into an info product, and add the recordings to it for an easy $97 or $197 product.

3. Take Courses. If you’re looking for fresh ideas, take a course in your niche and use it as a jumping off point to create your own product.

4. Use Your Life Experience. Did you successfully get your children through the terrible 2’s or the dreaded teenage years? Do you have some great advice to offer other parents? Then you’ve got the makings of a product. Did you lose weight? Did you get in shape? Did you go from deep debt to deep pockets? Life experience can be used to create hot selling products, and because you’ve lived the information, it’s really easy to impart it to others.

5. Write About a Process. Perhaps you built an electrical business from the ground up, or you bought a business and turned it from a losing proposition into a money maker. Or maybe you perfected a process for turning iron into gold. Whatever the process, there is a good chance others are more than happy to learn from your mistakes and take advantage of the many shortcuts you can show them.

6. Write About Your Hobby. If you’ve got a hobby you love, odds are there are others who love it as well. Do you collect baseball cards? Do you paint? Do you collect old books? Whatever it is, find a way to use your knowledge to help others with the same interest.

7. Compile Anecdotes or Stories. Choose a common theme, and then compile stories that follow that theme. Think “Chicken Soup for the Soul” and you’ll know what I mean. If you’re using other people’s stories, be sure to get permission. This can be a super fast way to create a product or a book; simply write the intro, choose a catchy title, and compile the stories.

8. Find a Need and Fill It. Ask your readers and customers what they want to know, and create a product that fills that need. For example, one lawyer kept hearing from his business clients that they wished they had an easy reference for business law basics so they wouldn’t have to call the lawyer with every question they had. He wrote the product and sold thousands of copies.

9. Narrow Your Niche. Maybe you’ve already got a topic for your next product, but there are too many competitors selling the same topic. Narrow the focus of your topic so that your angle is different from all the other products. For example, you want to write a book on growing roses, but there are hundreds of books out there already on that topic. Narrow your focus to growing roses on a patio (for apartment dwellers) or growing roses in harsh northern climates and you’ve probably got a winner.

10. Keep Your Eyes Open and Your Brain Active. Watch for things that spark your interest and ask lots of questions and you’ll find topics everywhere – you just need to learn to spot them. For example, when you’re having a conversation or listening to the radio, ask yourself “Where is the product in this?” You’ll be surprised by the variety of answers you get – often times they’re things you normally never would have thought of.

No matter what you’re earning now, you can earn more. A lot more. Six figures is very reachable and seven figures are possible; you just have to take the right actions to get there. In today’s article, I’ll share 10 ways you can start earning more with your business.

1. Get serious about making money. A lot of people have the thought that “things will fall into place” and “then I’ll be earning a lot of money.” Sorry. Things do not fall into place on their own. You’ve got to have a plan for earning money, and then you’ve got to get very busy working that plan. The only exception is winning the lottery, and you have far better odds of dying broke than you do of winning even a six figure prize in the lottery. Focusing on the money you want to earn and then working your plan for earning it is the surest way to make the money you want.

2. Have annual and daily money goals. You want to earn $100,000 in the next 12 months? Then you need to earn $2,000 this week, and if you work 5 days a week, you need to earn $400 today. And if you miss the mark today, you need to make up for it tomorrow. Too high of a goal? Then adjust it down and work your way up. Perhaps you begin with a goal of $50 a day for the next month, and $100 a day for the month after that. Your goals need to be both achievable and a stretch for you. By stretching and meeting those goals, you’ll quickly discover how easy it is to earn as much as you set your mind and your efforts to.

3. Value your time. If you’re earning $100,000 a year and you’re working 40 hours per week, then your time is worth a minimum of $50 per hour. So are you performing $50 an hour work? Or are you mowing the lawn or playing with Facebook when you should be working? Just as you will never get this moment to live again, you will also never get a second chance to use all of your moments wisely. Before you switch on Netflix the next time, or play an online game, ask youself, “Is this the highest use of my time? Does this justify $50 an hour?” If the answer is no, then you should be doing something else.

4. Get more done in less time. Find your most productive times and refuse to do anything during those times other than work. For example, if your best work time is 6 am until noon, then lock your door, shut off the phone, block your email and do nothing but work.

Develop habits that get more done in less time. For example, lumping similar activities together can be a tremendous time saver.

And eliminate any time wasters that are robbing you of your work time. For example, don’t meet a client in person if a phone call will work as well.

5. Outsource. Anything that can be outsourced should be outsourced, whether it’s building websites, posting in forums, writing copy, sending tweets, whatever. The more you can work ON your business instead of IN your business, the more you will be able to earn. “It’s better to harness 1% of 100 people’s talents and energies than 100% of your own.” But when you outsource, you can harness both and much more.

6. Avoid the paralysis of analysis. Two of the things that stop online marketers is being pulled in too many directions at once, or no direction at all. If you’ve got 15 different ideas on what to do next, odds are you’ll do nothing at all. And if you’re afraid to take the next step – whatever it might be – you’ll suffer the same fate. That’s why you need a plan – ONE plan – and then you need to work that plan. Forge ahead, step by step, and don’t worry about getting everything right because frankly, you won’t. And it doesn’t even matter that you won’t get everything just right. The best batters in baseball only get hits a third of the time. Odds are your averages will be better than that, but it just doesn’t matter so long as you know where the ball is and you keep swinging at it with all of your determination and might.

7. Charge more. A $7 info product can often just as easily sell for $17 or $27 – it’s just that the info product seller is afraid to charge more. Add in some videos and you can charge $47. Make it a complete course and you can get $97. Remember, you don’t need as many sales when you charge more to make more. Experiment with your pricing and you might be surprised.

8. Repurpose your content. If you’ve got a bunch of great blog posts, consider bundling them into an ebook. If you’ve got some awesome interviews with experts, get them transcribed and use segments as articles, or bundle them into a course. The more use you get out of the content you already have, the more you can earn.

9. Specialize. Dan Kennedy teaches that the more specialized you are, the more you will earn. A marketer teaching brick and mortar businesses how to market online will not earn as much as another marketer teaching dentists or chiropractors how to get new clients from online marketing, and so forth. If you doubt this, think of doctors. General practitioners don’t earn as much as specialists, and the higher the specialty, the more they earn.

10. Love your customers silly. Repeat business is the easiest business of all to get – you just have to treat your customers like royalty and cater to their needs. Provide excellent customer service and by all means ask them to upgrade or purchase your next product.

With these tips you can get more accomplished and grow your online business faster without spending a fortune.

Mind you – some may seem too simple. But years of trial and error have taught me that these methods flat out work at bringing about extraordinary results.

1. Have a Plan – So many new online marketers simply start working on something without knowing where they’re going or what they hope to achieve (other than making money.) I think this is why Internet Marketers tend to hop from one thing to the next and have trouble settling down. But if you simply take the time to write out your plan of action (what you’re going to do and how you’ll do it) in a step-by-step fashion, then you’ll have a guide that you can follow. It will save you so much time and money in the long run, and make things that much easier as well.

2. Narrow Your Niche – One of the biggest mistakes is trying to make everyone your customer. By targeting a niche, it makes it easier for you to find your customers and easier for them to say yes to your offers. One example I like to use is the IM niche itself. If you’re marketing to ALL online marketers, you’ve got a HUGE niche with a lot of competition. But if you focus on teaching chiropractors how to market their businesses online, you’ve now got a tightly focused niche. Rule of thumb: The more focused the niche, the more you can charge for your products and services. Paradoxically your click through and conversion rates will be higher as well; thus you can earn more with fewer customers.

3. Fine Tune Your Slogan – Sure, you’ve picked a great name for your business (I hope) but what about your slogan? This is the sentence or sentence fragment found on your header, and it’s also what you tell people when they ask what you do. It needs to be short, clear and compelling. “Teaching Chiropractors how to optimize their online efforts resulting in a more diversified clientele and enhanced revenue” is NOT a good slogan. “Helping Chiropractors get more clients through simple marketing methods” is much better. It’s clear, it’s direct, the benefit is unmistakable, and it’s how people naturally speak.

4. Reach Out – Find the movers and shakers in your niche and reach out to them. Blog about them, buy their products, get on their mailing lists, and yes, email them. The more people you know in your niche, the better. You can ask them questions, become their affiliate, and eventually ask them to promote your products, but only when you’ve built the relationship.

5. Network at Live Events – Sometimes working online isolates us so much, we forget that there are real live PEOPLE out there who want to meet us. That’s why it’s good to go to as many live events as you can afford, not just for the training that might be offered, but for the networking opportunities. Take a stack of your cards and try to meet as many people as possible. Get their cards, or write down their info if they don’t have a card. One note: Do not try to sell anybody on anything at these events. Your job here is to make contacts – setting up JV’s and such comes later when they know, like and trust you.

6. Follow-up – You know all those business cards you collected at the event? Follow up with each one within seven days to continue building the relationship. Follow up by phone or email, or both. Remind them of your conversation and pick up where you left off.

7. Use Both Sides Of Your Business Card – You’re at events, handing them out anyway – why not use BOTH sides of the card? On the second side you can add a testimonial, a link to a free report, and invitation for a free consultation, etc.

8. Crank Up Your Signature – Use your email signature to promote your business. Name and contact info are a great start, but you need more. For example, add a link to your webpage with an offer for an excellent freebie. And use the offer in your signature line on forums, too, where it’s allowed.

9. Billboard Your Vehicle – If appropriate to your business, get inexpensive vinyl signs for your vehicle’s doors and rear to bring in new customers. Or if it’s in your budget, spring for the full coverage auto graphics that are so eye-catching, like ones you find at adsonwheels.com

10. Focus On The List – Really this should be titled: Become Obsessive About Building Your List With The Highest Quality (Best Targeted) Prospects Possible. Your first priority in list building should be QUALITY, not quantity. That said, don’t miss a chance to add to your list if the prospects are a good fit for your business.

11. Work Your List – Send them great info on a very frequent basis (3 to 5 times per week) so that you become the “go-to expert” in their eyes. Once they know you and trust what you say, you can recommend anything and get a great conversion, so be sure to only recommend the very best products that they will truly benefit from.

12. Create Fun Promotions Around Silly Holidays – While most every business is trying to leverage major holidays into sales and events, you can stand totally apart from the crowd (and avoid the competition on the big holidays) by focusing on the lesser known holidays. For example, Opposite Day, National Hugging Day and Do a Grouch a Favor Day. First, you need to find the holidays… Google something like, “strange holidays” or “weird holidays” or even “crazy holidays.” and you’ll find plenty of options to choose from.

Now choose a holiday that’s coming up soon, and think of how you can design a simple, eye-catching promotion around it. It doesn’t have to be anything too creative. For example, on Opposite Day you could send your list a product that they only pay for after they receive it and if they like it. That would certainly stir up some attention, and if you promote it in advance it could also grow your mailing list.

13. Hold Contests – You might give away your new digital product or anything else your prospects might like, in exchange for whatever you choose. It could be a new sign up to your mailing list, a suggestion for a new product, the answer to a trivia question (not found on the Internet), etc. If your prize is big enough and awesome enough, ask your readers to forward your contest to others in exchange for extra entries, and it could go viral, providing you with hundreds or even thousands of new prospects. And certainly it will help you with getting your name out there as well.

14. Volunteer Your Services – If you provide a service such as building websites or writing sales copy, volunteer to do it for a non-profit and grab yourself some great publicity in the process.

15. Stage a Launch – New product? New website? New service? Create a launch to turn it into a real event that gets people talking.

16. Take a Stand – If you want customers to feel strongly about you and your products, you need to take a strong stand that they can relate to. Most marketers are afraid to take a stand because they’re trying to appeal to everyone. The problem is, when you appeal to everyone, you end up appealing to no one. Guaranteed no matter what your niche might be, there are positions and opinions that you hold that you can share with your readers.

Taking a stand will bond you to the readers who agree. Those who don’t agree will also want to take a position, and in so doing they also bring attention to you. Think Rush Limbaugh – his fans are devoted and his enemies provide him with tons of free publicity. However, you always want to remain 100% professional – do not name call or denigrate others under any circumstance because it will only hurt you if you do.

17. Make Podcasts and Videos – Microphones and video cameras are cheap, and the payback can be huge. By dispensing great info via voice or video, you’re creating Internet ‘ambassadors’ that can bring you new prospects from places you never expected. BONUS: Someone who joins your list after listening to your podcast or watching your video is far more likely to open and read your emails in the future.

18. Build an Alliance With Non-Competitors – Look for non-competitors who service the same niche you do. Make contact and see about promoting each others products to your own lists, thereby expanding both your sales and your list of new customers and prospects.

19. Build an Alliance With Your Competitors – This works especially well in service niches because successful people have more business than they handle. Plus one competitor might specialize in a certain size or type of project that you prefer not to handle and vice versa. When you collaborate with your competitors, you can sometimes surprisingly double your business with very little effort.

20. Add Value – Whether you’re offering an affiliate product, your own product or just giving info away to build your list, add value. In the case of an affiliate offer, give away something that enhances the original product. In the case of your own product, give away the first chapter or two as a sample. And if you’re simply giving something away to build your list or as an added benefit to your readers, give them additional resources where they can get even more great information or the tools they need to implement your strategies.

21. Use Testimonials – Not just testimonials for the specific product you’re promoting, but also testimonials for yourself, your business, and even your methods. For example, you might use the left or right column of all your sales pages and web pages for testimonials from happy customers of all your products. And inside of your sales letters, place testimonials from people who back up what you say, such as experts who’ve done research that corroborate what you’re telling people in your sales message.

22. Ask for Referrals – This is one you want to be consistent on. Ask your readers to pass along your emails (make sure there is a link to your sign-up page) ask followers to retweet your messages, and ask fans to “like” your pages and messages. Next, put a referral program in place that rewards your customers for referring new, paying customers. And lastly, simply make it a policy to consistently ask and remind, in a very friendly, gently manner. Remember to always show your immense appreciation for those customers who do refer new business your way.

23. Do Teleseminars or Webinars – Teleseminars and webinars are excellent ways to connect with your customers and build your lists. You might do Q and A sessions or present a certain topic. Be sure to give lots of information, and save any product pitches for the very end. If you’re doing the webinar for a joint venture partner’s list, be respectful of the opportunity and make your partner look great for having invited you to speak to their people. You’ll build tremendous rapport with your listeners, and if you’ve presented them with great info, they won’t mind a little product pitch at the end.

24. Send Out A Newsletter On A Regular Basis – You might have a list and you might send them offers – but do you send them real news and stuff they can use? If not, you might want to start. By sending them great tips they can use, they will be more likely to open and read your future emails, thus increasing your conversion rates on the offers you do send.

25. Take Your Best Shot – A professional photograph of yourself is something you can use everywhere – Facebook, Twitter, LinkedIn, your websites, article directories, business directories, etc. Build recognition by using the same great photo and it will pay off.

26. Blog – If you don’t have a blog yet, start one. Yes, even if you have a website, you should still have a blog because it allows you better connect with your community and create a personal connection. And btw, Google tends to love blogs, so if you set it up correctly you may also find you get some free traffic from your blog efforts.

27. Use Keywords – If you want to get found and ranked by Google, you need to use the keywords that people are looking for and that you have a chance of getting ranked on. It’s not always an easy balance, but investing in a good keyword tool and tutorial can help.

28. Bookmark It – Social bookmarking is a good way to help others find your best articles and blogposts. Join sites such as del.icio.us, reddit, digg and mix, and then bookmark your best stuff as well as other people’s best articles, pins and blog posts.

29. Do Press Releases – Do you have some real news to report? By all means do a press release and publish it on top press release websites.

30. Post in Forums – This comes with one caveat: Monitor the time you spend on forums or it can eat up your entire day. Spending 30 minutes a day posting on the best forums in your niche is a great way to increase your visibility. Add a link to your website in your signature and info about your business in your profile. This way when other forum members find your posts helpful, they’ll have somewhere to go to sign up for your list or just get more information about your business.

31. Capitalize on Social Media – Facebook, Twitter, YouTube and LinkedIn are great places to find people in your niche, to network and to build your own list. An entire library can be written about using Social Media in your business, so I’m simply adding this one in as a reminder.

As you can see, there are a multitude of ways to promote your business without spending a fortune. An open mind and a little creativity go a long way towards reaching out towards others, thereby getting the business to come to you.

I received an email the other day from a young man who has created six different products in four different niches – and sold a total of 37 copies. Not 37 copies of each – 37 copies all together. One of his products didn’t sell a single copy.

Should he quit? Most people would say he’s obviously in the wrong line of work and should do something else. I say that’s incorrect, and here’s why:

Anyone with the perseverance to continue creating products even though he’s not making sales is going to eventually be successful. Obviously he’s not afraid of failure – if he were, he would have stopped after the first product. And he’s got the drive and determination to keep going, even when everyone around him tells him to quit. Heck, even his sales are telling him to quit, yet when he emailed me he said he was working on his seventh product, and by the sound of it I think he’s got a winner this time.

There was another fellow by the name of Eddie who wanted to be a jockey something fierce. When he was 15 years old he traveled to Kentucky and went to work at galloping horses for $15 a week. But his boss told him that he was not good enough to ever be a jockey, so Eddie hid his tears, told his boss goodbye, and headed to California.

There he found a job with horse trainer Clarence Davison, who let Eddie ride in a race. Result? Eddie lost. He lost his next race, too. And his next.

In fact Eddie kept racing and losing for eight straight months, and after every race Clarence would sit down with Eddie and go over every mistake. Eddie kept persevering until two hundred and fifty losses later, he quit. That is, Eddie quit losing. A month before his sixteenth birthday, Eddie won his first race.

He steadily improved under Clarence’s guidance, but then two years later he cracked his skull, fractured two ribs and punctured his lung after falling off a horse in Chicago. Time to quit, right?

Not Eddie. Four years later he captured his first Kentucky Derby win. Then ten years after he was told he would never be good enough to become a jockey, he captured the U.S. Triple Crown. He went on to become the only jockey to win the U.S. Triple Crown more than once, and during his racing career he rode in 24,092 races, won 4,779 victories and placed in the top three 11,888 times. Not bad for someone “not good enough.”

Eddie Arcaco was known as the “Master” by his peers. Is it any wonder? Yet he could very easily have quit anytime during those first 250 losses and we never would have heard of him.

Do you have the ambition and perseverance to be a success? I think you do.