Author Archive | Lawrence

Hint: Do the Opposite and Success Will Be Yours!

Is the Internet easy money? A lot of people seem to think so, which might be why we see Internet businesses come and go faster than feathers in the wind. And sadly, while it takes a lot to succeed in business, it really takes very little effort to fail.

But you can turn the tables and give yourself a head start by NOT doing the following:

1. Bringing nothing new. You see what someone else is doing and you copy it. FAIL. Unless you do it faster, better, cheaper, stronger, more effectively, etc.; you won’t make a dent in the market. You’ve got to differentiate your business by either offering something new or something vastly improved.

2. Not prioritizing. If you’re obsessed with trivial things like getting your latest article perfected – rather than focusing on the big things like making sales – you’re going to fail. Decide what’s most important to making your business a success (aka: getting new customers and taking care of your current customers) and spend your time and resources on those activities.

3. Doing everything yourself. Sure, you’re lousy at building websites, but who wants to pay a pro, right? So you spend 4 weeks building a website that frankly looks like it was made by a junior high student doing just enough to get a barely passing “D” grade. Forget about it. Hire outsourcers to do the things you stink at, and focus your efforts on what you do well.

4. Pleasing everybody. You’ve got a product that everybody needs and wants, and you’re going to sell billions of them, right? Probably not. First of all, how do you reach a market of “everybody?” Second, when you try to appeal to everyone, you generally wind up appealing to no one. By targeting your product or service to a specific group of people you vastly increase your odds of success.

5. Not being obsessed. If you’re laid back, working now and then when you ‘feel’ like it, and wondering where the truck full of cash is hiding, then guess what: It’s not coming. You’ve got to put in long hours in the beginning of your business to make it succeed, and if don’t then you’ll never have a business – only a money sucking hobby that annoys your spouse and wastes what time you do spend on it.

6. Changing course repeatedly. Hey, you were going to write great content about fishing and promote fishing related affiliate products, but you just bought this great course on how to sell backlinks, so you’re going to do that instead, except there’s this other course on how to make a killing servicing the Forex community… STOP! Choose your business model and then strap on a pair of blinders so thick you can’t tell if it’s daytime or nighttime.

Once you’ve got those blinders on, the ONLY things that get through are methods and tools that help you on your present course. Anything that could divert you off course is totally, completely irrelevant and will be shunned and ignored to the full extent of your laser focused abilities.

7. Thinking the universe will do it for you. Yes, you’ve watched The Secret a dozen times and read all the latest books on manifesting your destiny. Now all you need to do is sit back and visualize your success 24/7, and it’ll happen because you’re just that kind of guy (or gal.) Get a grip. If it’s going to happen, it’s going to be because you MAKE it happen, not because the Universe owes you a debt of gratitude for you being, well, you.

8. Being a cautious genius. You’ve got a good idea of what to do, but there’s just a few more things you need to learn before you take that first real step because you’ve got to get it just right. After all, in school it was all the studying that got you the good grades, right?

Well guess what, this isn’t school and studying won’t even get you out the door. Yes, you need to know what you’re doing, but no, you don’t need to write your doctorate before you take action. There are times when you need to throw caution to the wind. If you’re procrastinating, if you’re scared, if you’re “not quite ready,” then it’s time to stop preparing and start DOING.

9. Clutching pennies so tightly they scream. You go with the $1 a month hosting because it saves you $9 a month. Then your website crashes the day of your first launch, and there’s no phone number or online chat to get a hold of anyone.

In fact, reading the fine print on your web hosting site, you discover that they only accept correspondence via carrier pigeon, and then only on the third Tuesday of the month. Yes, you need to watch expenses. No, you do not need to cut corners so badly you ruin your own business.

There is an exception and it’s this: If you happen to have a lot of money sitting around gathering dust, you can hire people to perform most of your online marketing tasks for you. You’ll still need to determine the course of your business and guide it in the right direction, but what you spend in money can save you in time.

Then again, having a lot of money to throw at a new venture is often it’s own recipe for failure, so beware and be careful if you plan to employ this method.

10. Screwing your customers. What’s important is making the sale, not making the customer happy, right? Wrong. Refunds, bad reviews and disastrous customer service will ruin your business faster than termites will eat tree houses in the tropics. Take care of your customers, give them more than they expect, thank them and then ask what else you can do for them. Remember: No customers = no business.

11. Failing terrifies the stuffing out of you. Maybe you shouldn’t do ____ because you might fail. (You fill in the blank.) Guess what – failure is GOOD. Without failure there is no success. The only person who has never failed is the person who has never attempted anything in their life. Do you want to be that person? No. Then expect that you will fail now and then, and when you do, you’re going to pick yourself right back up and keep going.

There you have it – 11 ways to fail or succeed. The choice, my friends, is up to you.

Your logo represents your business and serves as a signpost to the world. It’s not just a luxury – it’s a necessity and a business asset. In fact, if you don’t yet have a logo then you’ve got to ask: ‘Are you serious about your business or not?’

Here are 10 reasons to consider getting your own logo as soon as possible:

1. To promote your business. Logos project your business image to visitors, customers and future customers. A well designed logo says you’re serious about what you do.

2. To give you credibility and professionalism. When prospects see your logo on your websites and social media, they associate that logo to your business and even begin to look for it.

3. To make you more memorable. A business name only goes so far in triggering memory. As they say, a picture is worth a thousand words. And a catchy business logo makes you and your business far more memorable. After all, what’s the use of being seen if you’re not remembered? Of two similar businesses competing for the same customers, the one the customers remember is far more likely to get the business.

4. To clarify what your business does. Business names can sometimes be unintentionally deceptive, vague or simply unclear when it comes to the types of products or services your business offers. For example, Blue Rabbit Racetrack could be a place where blue rabbits race, or perhaps cars, horses, dogs or even people. By adding a Greyhound to the logo, it instantly becomes clear that Blue Rabbit Racetrack is for racing dogs.

5. To look bigger and more established. Like it or not, people tend to think a logo means you’ve been around the block and you’re a “real” business.

6. To attract new business. Because you look and ‘feel’ more professional with a logo, prospects tend to trust you more.

7. To brand yourself. In the eyes of prospects, John Smith without a logo is just John Smith. But John Smith with a logo is a company – and thus appears more stable and trustworthy.

8. To increase your business’s value. If you decide to sell your business one day, having a well-rounded package that includes marketing materials, graphics and a professional logo increases your business’ perceived value.

9. To attract venture capital. See #8 above.

10. To endear your company name to your clients. The right logo can make your business seem downright fun and friendly. For example, Da Foodie’s logo has me smiling and feeling good before I even know exactly what they’re offering: dafoodie.com/

How do you get a logo designed? You can Google logo creation and get hundreds of companies vying for your business. Most charge in the $100 to $300 range, while others charge far more. I remember reading years ago that the U.S. Postal service paid a million dollars for their (then) new logo.

You, on the other hand, do not need to spend $100 or a million dollars. There are many reputable free and low cost logo creators online that can get you up and running with all of the benefits we’ve talked about above, and they are just a quick Google search away!

While there are many ways to make money online, the vast majority involve selling a product – be it yours or someone else’s.

But have you ever considered offering great content or software for free, and then allowing your visitors and fans to reward your good work through giving you donations? It’s simple – you provide your visitors with the opportunity to say “thank you” through either monetary donations or buying you things that you want.

This might not be the method to use if you’re looking to make huge money, but it can be a lucrative source of extra income. And perhaps best of all, you don’t need to feel you’re pushing anything on your customers or asking them to buy more stuff they don’t need or want. Visitors reward you when they choose to, and because they don’t feel pressured, they can sometimes be even more generous than if you were trying to sell them the latest greatest product.

Here are 8 tips on how to make the donation business model work for your website…

1. Offer quality content that truly helps your readers. This is true on any website, but especially important if you’re going to ask for donations. The more your content helps your readers, the more likely they are to want to send you a monetary ‘thank you.’

2. If your content doesn’t provide helpful information, then it should entertain. Perhaps you’re especially funny, or you’re up on the latest news in your niche. You’ve got to offer your visitors some type of real value to get donations.

3. Don’t be afraid to ask. “Did you find this information helpful? Then please help us to continue providing this great info in the future by supporting us. Any amount is helpful and greatly appreciated.”

4. Make a wish list on Amazon and post a link to your wish list on your website. “Have I helped you? If you would like to express your appreciation, please feel free to buy me a book.”

5. Don’t be afraid to place expensive items on your wish list. Optimally you want to choose items from a couple of dollars all the way to a hundred dollars or more, because you never know who will be buying you a ‘thank you.’ It could be a rich person whom you’ve just given a stellar idea that will make him/her thousands of dollars, and they might be the one to buy you that expensive $599.00 espresso machine you’re been thirsting for.

6. You don’t have to confine yourself to Amazon: More and more online companies are offering wish lists. For example, thinkgeek.com, barnesandnoble.com, dickblick.com and containerstore.com all offer wish lists, as do hundreds of other retail websites.

7. Instead of wish lists, let them send you money. For example, “Buy me a cup of coffee” is a popular way of asking for donations. You then give them Paypal options of buying you anything from a single cup of coffee ($3-$5) to a case of beer, or dinner for two. You choose the options offered and the donation for each. And you can also create an option where they choose the amount to send to you. “Was this post helpful to you? Then please buy me a cup of coffee.”

8. Don’t get pushy. You’re providing them the chance to be nice and return some of the benefits you’ve offered to them on your website. You’re not trying to “sell” them on sending you money or gifts.

Selling products online is certainly the most direct path to earning profits, but there are a growing number of high profile websites, and everyday bloggers who are making a pretty penny through donations. If you are creating quality content, give your visitors the option to reward you in this way, and you may be surprised at how much money you were leaving on the table before trying this out.

Little mistakes can radically reduce positive results in Facebook marketing. According to Facebook, there are specific things marketers can do to be more successful – and others that will hurt your marketing campaigns.

Facebook Mistakes to Avoid:

1. Using a cover photo that doesn’t abide by Facebook’s guidelines. You cannot place price or purchase information, coupons or discounts within your cover photo. Nor can you ask people to do something such as “like” “comment” or “share” your page within your photo. Lastly, you’re also not allowed to place contact information within your cover photo.

So what can you do? Use a photo that highlights something about your product. For example, if your product is pickles, show a mouthwatering pickle photo. If your product is information, show someone enjoying the benefits of having that information. And you can place your name or your business name within the photo.

2. Posting too much. One post every hour or two is simply too much and will cause your people to disengage. Instead of several mediocre posts each day, simply do one spectacular one. This will actually increase the chance of your people “liking” it and also help to keep your reader’s attention.

3. Not tagging people you’re responding to. When you tag someone you are replying to, you get people coming back to your page to further engage with you and your brand.

4. Yammering instead of engaging. If all you’re doing is blah-blah-blah about you and your business, people will quickly lose interest. Instead, find ways to engage. For example, posting a silly photo and asking for captions is a great way to boost engagement.

5. Posting at the wrong times. Yes, there are good and bad times to post, and there are downright terrible and terrific times as well. For example, did you know that Facebook engagement is highest on Thursdays and Fridays? It’s true for some industries, and absolutely false for others.

6. Going on and on and on and… Sure, you’ve got a lot to say and you want your fans to learn all about it. But making a long post is just shooting yourself in the foot. Facebook research says that posts between 100 and 250 characters (that’s one or two lines of text) get 60% more Likes, Comments and Shares.

7. Confusing people. Your brand is all about SEO, yet you’re posting about the bake sale at your kid’s school. Don’t be surprised if the reaction from your readers is “What the heck??” Make it a rule to post only relevant content.

8. Being boring. Really, is there any greater sin in social media than blending in and getting lost in the crowd? Find your own unique voice and use it.

Are you using online video in your email campaigns yet? If not, you might want to consider it. Because video engages more of the senses than the written word, and it can result in higher conversions.

Here are 7 tips for getting the most out of video…

1. Don’t embed videos into your emails. If you’ve ever tried it, you know that embedding video into email is challenging both from a technical and a deliverability stand point. Instead, embed a thumbnail image that links to your video. The recipient clicks the play button and the video automatically opens on a video landing page and begins to play.

2. Keep your videos short and to the point. Remember, anyone can close your video at anytime, so your video should only be as long as you can hold their attention. Don’t offer long winded introductions explaining why you’re making the video – just get straight to the point.

3, Tell them what’s in it for them. A continuation of Point 2 – people are super busy so respect their time by immediately telling them the benefits they’ll receive from watching the video.

4. Don’t use YouTube. There is a time and place for YouTube, but your landing page isn’t one of them. Instead, use your own branded video landing page with your own video player. Include contact information, calls to action, an email sign-up, etc. When you control the landing page, you control what happens next.

5. Don’t forget your mobile users. Make sure your video platform allows playback on smart devices and supports both HTML5 and Flash formats.

6. Consider adding written text to your videos. Some people like to watch video, others prefer to read. By adding a transcript below the video, you’re appealing to a broader range of customers.

7. Track your results. Just like any other form of marketing, you need to know what’s working and what’s not. Always track open rates, play rates, whether the emails are being forwarded, etc.

Publishing YouTube videos can be a great way to build your brand and bring more interested visitors to your website and offers. Follow these tips to get the most bang for your video buck!

1. Create tutorial videos. These kinds of videos are good because they’re easy to make and they provide information that people need. For example, if you’re promoting a course on how to drive traffic, then talk about traffic driving methods. Impart real info, not a sales pitch. And at the end of the video, remind the viewer to click the link below for more information.

2. Don’t narrow your target market too much. For example, if you’re teaching people how to drive traffic, don’t make it, “How to drive traffic to an origami website.” Yes, you’ll get views from people with origami sites, but no one else.

3. Don’t sweat the subscribers too much. It’s great to have some loyal subscribers because every time you post a video some of them will almost immediately watch and comment on the video. This gets you boosted higher in the rankings and thus more easy to find by new people who have never heard of you. They’ll leave comments, pushing you still higher in the rankings and making it even easier for people to find you. It’s your subscribers that start the ball rolling, but it’s commenters (subscribers and non-subscribers alike) who push you higher and higher in the rankings and thus get you more viewers. So while you eventually want tons of subscribers, know that even a few at the beginning will get the ball rolling.

4. Use your best keyword(s) in your video’s title. Think about what a person would search for if they needed the information found in the product you’re promoting. For example, back to our traffic product, they would probably type in something like, “How to get more traffic to my website.” Do some research on this and find the best keyword phrase(s) to use so that you can get found.

5. Place all of your best keywords in your tag section. Your very best keyword(s) go in your title, but you don’t want to over load it. Instead, place all of your other good and great keywords (including the ones in your title) into the tags section. How do you find your best keywords? One way is to find the most viewed videos in your specific niche and then use the keywords that repeatedly show up in these top videos.

6. Collaborate. When you make a video with someone, you get your viewers and THEIR viewers watching the video. Collaborate with 10 different people on 10 different videos, and now you’ve got 10 new audiences viewing your videos and possibly buying your product. This works especially well if you are promoting your own product, since you can then give a commission to the person you’re collaborating with and build your list of buyers. Plus this is a great way to build relationships with other marketers who might refer people to your videos in the future even when you’re not collaborating with them.

7. Start discussions. Ask questions in your video that gets people commenting. For example, asking for advice on a problem or something that stirs a bit of controversy can go a long way to getting comments, and of course the more comments you get, the higher you can rank on the most discussed list.

8. Encourage video responses. A video response is like a comment on steroids – it’s a video someone makes in direct response to your video. Their subscribers then watch your video to understand what the video response is all about This gives you an entirely new audience watching your video and perhaps clicking your link or viewing more of your videos or even subscribing.

9. BE a video response. After you make your YouTube video, search for other videos that are somehow similar. In other words, what would you search for to find your video? And when you make that search, what other videos come up? Now go to the first video, and if it’s appropriate in content and has a lot of viewer activity, submit your video as a video response to that video.

10. .Don’t hate on the haters. You’re going to get hate comments because, well, you just will. There are folks out there who are looking for things to hate, and sooner or later it will be you. Three things you should know: First, a hate comment is actually a compliment. Something you said or did had an impact on them, or they would have simply clicked away with no comment at all. So take it as a good thing. Second, do not respond. At all. Simply ignore the hate comments and go on with making your videos. If you get bogged down by the haters and the trolls, then you won’t be in the right frame of mind to continue making great videos. Third, once you put anything online, it’s in cyberspace forever. Your negative responses to negative comments can come back to bite you time and time again, so just don’t do it.

11. Post consistently. Why do television shows work? Because people get hooked into watching week after week. YouTube is no different. If you’re posting at least once a week, people become accustomed to watching you. If you only post every few weeks or months, people forget who you are and why they might even be interested in what you have to say. That said, don’t go overboard in the other direction. For example, don’t post several videos a day – that’s tantamount to spam, even if you do have great information to impart.

12. Be addictive. Again, it’s the television series thing. People continue to watch a series because they’re addicted. Maybe they love the characters, or enjoy the suspense, or are bowled over by the crazy plot lines. Find a hook that grabs your viewers and makes them continue to come back for more.

13. Leave them hanging. Television shows often end their season with a cliffhanger to get viewers back at the start of the new season. And some television shows even place a cliffhanger at the end of every episode to ensure viewers are back the next week. You can do the same thing. For example, try doing a series of videos on a topic, and at the end of each video leave them with a cliffhanger. You might ask a provocative question but not give them the answer until the next video. Or give them a teaser of what they will discover next time (think bullet points.) whatever you need to do to ensure they come back for more will increase your viewer loyalty.

14. Comment. Find videos in your niche and comment. Always be positive and diplomatic, and when appropriate mention that you’ve also covered “____” in a video recently. That’s it. If people are interested, they will click on your name and find your video. Don’t be blatant about it or you’re spamming. Sure you’re walking a fine line, just be sure you’re always on the right side of that line. And don’t view comments as just a way to promote your stuff – you’re also looking to engage people and build relationships.

15. Respond. When someone posts a positive comment or a question on your video, by all means respond if you want to. Again, you’re building relationships, this time with your viewers.

16. Use visuals. Got a goofy hat? A crazy poster on your wall? An over the top t-shirt? Wear something interesting, put something else interesting in the background, and here’s what will happen – you’ll get comments just about these things. Sure, it has nothing to do with your topic, but comments help boost you in the rankings. Plus it gives viewers something else to engage them and focus their attention.

17. Post when your prime viewers are watching. Are most of your viewers in the U.S.? Then you might want to post around 6 pm EST, not 2 am. Do most of your views come on weeknights? Week ends? 9 am on workdays? Then post accordingly.

18. Have fun and be fearless. The more fun you have making your videos, the more enjoyable your videos will be to watch. And whatever you do, don’t fear what people think or say. If you’re busy worrying that you’re too dorky, not pretty enough, not smart enough, etc. then you won’t be having fun and you probably won’t have the courage to post your work. Instead, just forget about it and do your own thing. People respond to genuine people who aren’t putting on airs or trying to come across as something they’re not.

19. Don’t stop posting videos. Sure, your first videos might not be exactly what you want. Maybe you stammered, or maybe the lighting wasn’t perfect, or maybe some jerk posted a hateful comment. So what? Be determined to keep on posting and you’ll find that you get better and better, and the haters matter less and less.

20. Promote. Put your video link on Facebook, Twitter and any other social networks you’re on. Place it in your emails and on your website. If you’re active on forums in your niche, let people know you’ve got a new video. If you’re not active on forums in your niche, GET ACTIVE. Sure this is basic, yet people forget to do it. And don’t POST your video elsewhere – you want everyone to actually come to YouTube to see your video so that it shows up in the number of views you receive.

You’ve likely heard of a technique called YouTube Traffic Hijacking. In a nutshell, it’s finding YouTube videos that get a lot of views but don’t display a URL in the more information section. You contact the video owner and offer to either buy the video outright or lease the “more info” section. You then insert your own URL that leads to a product sales page.

Pretty simple, right? This is a viable, workable business model, but there are three catches. First, you have to FIND these videos. The videos you seek are getting hundreds of views a day and have an accumulated number of views in the six figure range, just to be sure they’ve got what it takes to continue to get more views. And they can’t already have a URL listed for more info.

Next, these can’t be just ANY videos that meet the above criteria. For example, that video of cute kittens climbing the screen door isn’t going to sell your traffic product. Maybe you can find an affiliate product that teaches how to get kittens to not tear up the screen door, but even if you do, how many sales do you think that will result in?

Bottom line, the video’s subject needs to have a STRONG correlation to the affiliate product or you won’t be making enough sales to make this venture pay.

Third, you have to talk the video owner into agreeing to sell you the video or into leasing you the “more info” space. If you get them to sell you the video, you’ve then got to talk them into keeping it on their channel (you move it, you lose the momentum of the views and have to start over from scratch.) If you rent the “more info” space, how long will it be before they catch on that all they have to do is get their own affiliate link, tell you to go take a hike and start earning their own commissions?

See, it’s not as easy as some would have you believe. Now, there is software you can purchase that helps you to find these videos, but you still have the other problems we mentioned.

There is of course another solution: Make your own YouTube videos.

Why not? Anyone can do it, you don’t need to be a master videographer, and when you make the video you OWN IT from day one. No begging someone else for their video.

And when you make your own videos, you can have your URL in place from the moment you put your video online.

So how do you get more views to your YouTube videos? While there are no guaranteed methods, tomorrow I’ll share an article with you that can greatly increase your odds of creating videos that garner hundreds of views a day. Stay tuned! 😀

Any good relationship with your customers requires more than simply sending them mass emails. You’ve got to engage them somehow, turn the focus onto them, or even blow their minds once in a while.

1. First, the obvious: Listen to your readers, respond to their comments and emails, connect with them on social media and so forth. This is the stuff you already know – it’s simply a question of whether or not you’re doing it.

2/ Offer job leads. Adding a jobs board to your website might be just the thing to get some of your readers jobs – inspiring gratitude that will keep them coming back for more.

3. Ask your best commenters to guest post on your blog – you’ll make them feel like a million bucks. Offer to guest post on your reader’s blogs – you’ll surprise the pants off of some of them.

4. Hold contests. Weird contests. Crazy off the wall contests. Like having your readers send you a photo of your product in the strangest place possible. Then hold a skills contest, like who can write the best 25 words describing life before your product and 25 words about life after your product. Or hold a funny pet photo contest. Sure, it has nothing to do with your product, but it’s not always about your product – it’s about building relationships.

5. Skype people who have just purchased your product – or someone who’s just commented on your blog – or a reader in general. You’ll blow their minds.

6. Mention readers in your posts and podcasts. For example, “Joe Smith asked me a great question yesterday…”

7. Do live calls, podcasts and webinars to answer customer’s questions. Enjoy yourself on these calls and do your best to ensure your listeners are not just learning, they’re also having fun.

8. Send them stuff in the mail. Your typical reader might subscribe to 25-50 (or more) different newsletters, but receives a personal postcard (or anything else) from only ONE newsletter writer – you. Who will they remember? Whose newsletters will they open and read from now on?

9. Don’t finish your posts. Seriously. Title your post, “100 Tips to Do ___” and then write the first 20 or so. Ask your readers to comment with their own tips.

10. Place a forum on your site. Encourage your readers to become a community. Choose a few posters and get on Skype for your own personal sessions to talk about whatever you choose (Brainstorming? Goal setting? Whatever.)

11. Ask readers to answer a question, then take the answers and compile them into a great article or blog post. For example, “What one thing is more responsible for your success than any other?” Take it a step further and collaborate with your readers on writing a book.

12. Barter with your readers. Everybody’s got skills. Do you need a webmaster? Article writer? Monkey trainer? Ask your readers for their skills and offer to barter for them. You might even set up a barter center on your website.

Think outside the box to find new ways to reach your readers, and grow your business.

You work hard to get traffic to your blog or website, and you provide great content they can use. Yet you’re not getting as many of your visitors to join your mailing list as you would like, right? Be sure you’re not making any of these common conversion mistakes.

1. Not placing your opt-in form on every page. Don’t hide your opt-in form, place it on every single page of your blog or website.

2. Not placing your opt-in form above the fold. The optimal location for your opt-in form is nearly always above the fold, on the right side of the page. In addition, you might also place it at the bottom of each of your articles or blog posts.

3. Not having a strong call to action. Tell them exactly what you want them to do. “Fill in your email address and click submit.” Leave nothing to guess-work or chance.

4. Not giving them a strong incentive. Make your incentive so enticing, many of your readers would consider paying for it if you weren’t giving it away in exchange for their email address.

5. Not making your form and offer big enough. Make your opt-in form and offer big enough and bold enough that it cannot be missed, even by a casual surfer. Use colors that contrast well with the rest of your website, but don’t use anything annoying or flashing – that can actually reduce conversions.

6. Not using a testimonial or endorsement in your opt-in offer. A one line quote from an industry expert about how much they enjoy either your opt-in incentive or your newsletter can lend a tremendous amount of credibility to you and your offer.

7. Not testing. Test your offer, test the colors, test the language/copy that you use, test everything. Nothing is as important as building your loyal list of followers, and testing is the best way to be sure you’re not losing new subscribers every day by presenting the right offer in the right way.

In testing, changing some of these common mistakes has increased subscriber opt in rates by 35% or more. Put them to the test on your site, and see what they do for you!

Ernest Hemingway began his writing career as a reporter for the Kansas City Star.

When he won a Nobel Prize years later, he credited his success at writing to what he learned from his cub reporter’s style book, namely:

1. Use short sentences – Easier to read, easier to understand, easier to capture the interest of people with short attention spans.

2. Use short first paragraphs – Today it would be advisable to make most if not all of your paragraphs short.

3. Use vigorous English – Use active, energetic, bold words rather than a meek, passive voice. For example, “We’re breathlessly racing to the finish line” rather than “We’re on our way to the finish line.”

4. Keep it positive – Yes, you really do catch more flies with honey than vinegar.

Hemingway also had his own tips for great writing, many of which easily translate to creating content for the Internet:

1. Write in the morning. 3 things happen when you write every morning. First, you’re writing when you’re fresh and likely to do the best work. Second, you’re getting your writing out of the way so that you can do other things the rest of the day. And third, you are creating a habit that will see you through to creating tons of great content.

2. Write while standing. When we’re seated at our computer our blood tends to drain from the brain. Activity, be it standing, pacing, knee bends, jumping jacks, etc. stimulates blood flow and brings much needed oxygen to the brain cells. Want to be more creative? Get more ideas? Feel more energetic? Then try standing when you write.

3. Love writing. You can’t force yourself to do something day after day that you dislike. But if you can fall in love with writing, you’ll find you wake up eager to rush to your computer and see what you compose next.

4. Keep track of your progress. Hemingway kept a board on his wall on which he kept a daily tally of how many words he wrote. You might keep a tally of how many blog posts, how many articles, how many pages of your new ebook, etc.. By keeping this tally in plain sight, you cannot fool yourself as to whether or not you’re doing the work.

5. Be in love. Maybe you can’t always control it or will it into being, but if you can fall in love with another person, or a passion, or simply with life itself, then you’ll find you have far more to say and you’re much more passionate about saying it. It’s as if the muses smile down on you and the well of creativity overflows – even if you’re writing something as simple as a blog post or article.

As Hemingway himself said, “It was necessary to get exercise, to be tired in the body, and it was very good to make love with whom you loved. That was better than anything.”